Innovation: The Five Disciplines for Creating What Customers Want

A New Book by SRI President and CEO Curt Carlson

In Innovation: The Five Disciplines for Creating What Customers Want (Crown Publishing Group, 2006), SRI International President and CEO Curt Carlson describes how a disciplined approach to innovation—the successful creation and delivery of a new or improved product or service—will provide value for customers and organizations alike. With co-author William W. Wilmot of The Collaboration Institute, Dr. Carlson offers a systematic way to make innovation practical and sustainable for any enterprise.

Dr. Carlson's wisdom comes from decades of successful R&D at SRI and its subsidiary, Sarnoff Corporation. For 60 years, SRI has provided innovation to its government, commercial, private foundation, and venture clients. SRI's disciplined approach to innovation has led to whole new industries, billions of dollars in market value, and lasting benefits to society.

To request Dr. Carlson as a speaker, visit: www.sri.com/news/speaker.html