Beyond the university: teaching ethnographic methods in the corporation

Citation

Jordan, B.; Yamauchi, Y. Beyond the university: teaching ethnographic methods in the corporation. Anthropology News. 2008; 49:6.

Abstract

This brief article discusses some of our experiences in teaching ethnographic methods to our business partners. It focuses especially on the fact that it is easy to teach and learn ethnographic techniques but difficult to teach and learn analysis. Some suggestions for overcoming this difficulty are provided.

Read more from SRI

  • A photo of Mary Wagner

    Recognizing the life and work of Mary Wagner 

    A cherished SRI colleague and globally respected leader in education research, Mary Wagner leaves behind an extraordinary legacy of groundbreaking work supporting children and youth with disabilities and their families.

  • Testing XRGo in a robotics laboratory

    Robots in the cleanroom

    A global health leader is exploring how SRI’s robotic telemanipulation technology can enhance pharmaceutical manufacturing.

  • SRI research aims to make generative AI more trustworthy

    Researchers have developed a new framework that reduces generative AI hallucinations by up to 32%.